Books & DVDs
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Jim Macnamara’s Public Relations Handbook (5th Edition)

by Jim Macnamara
ISBN 0 9587537 4 1
Archipelago Press, Sydney, 2005. Paperback (356 pages)
AUD$49.95 plus postage

Four editions of this practical guide to public relations have sold out over the past 15 years. Now, an expanded and updated 5th Edition is available. It covers the full range of PR and corporate communication including media relations, publicity, publications, events, public affairs, crisis communication, and more. Also, this new edition includes latest information on new media including extranets, intranets, blogs, wikis, podcasting and more, plus an extensive practical chapter on measurement and evaluation of PR and corporate communication.

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"Think of it as Grunig's PR Excellence for Dummies; it is vastly easier to read (and shorter) than the Grunig tome … it is not surprising that Macnamara's chapter 'Research for Planning and Evaluation' is one of the most comprehensive guides to measurement ever written."

Katie Paine review
The Measurement Standard(USA), Vol. 4, No. 6, Sept. 26, 2005

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Media and Male Identity: The Making and Remaking of Men

– by Jim Macnamara

ISBN 10:0-230-00167-X.  ISBN 13: 978-0-230-00167-1
Palgrave Macmillan, UK, 2006. Hard cover (234 pages).

A half century of research has identified that mass media portrayals of women are influential in shaping their self-image and self-esteem, as well as men's and societies' views of women. Comparatively few studies have examined mass media portrayals of men and male identity, and gender studies have mostly assumed these to be predominantly positive and unproblematic. However, in a post-modern post-industrial era of massive economic, technological and social change, research shows mass media are projecting and propagating new images of male identity from 'metrosexuals' and men with 'a feminine side' to Atlas Syndrome workaholics, 'deadbeat dads' and generalised images of men as violent, abusive and commitment phobic. This 2006 book is based on an extensive analysis of over 2,000 media articles and program segments and shows that men and male identity are portrayed in overwhelmingly negative ways and warns of potential negative effects on men's sense of self-identity and particularly on young boys growing up.

ORDER from Palgrave Macmillan UK, or your local Palgrave Macmillan office or local bookshop.


Or read this FREE paper and article on this site:
(Click here Download PDF)

Men in the Media: The Manufacture of Contempt – 12,000 word paper summarising key findings of research reported in this book.

Dissing Men – The New Gender War – an article discussing some of the key findings.

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How to Handle the Media

– by Jim Macnamara
ISBN 0 7248 0528 1
First published Prentice Hall Australia, 1996. E-book (120 pages)
AUD $20 for e-book 

Described as an executive 'survival kit' for facing the media, this short practical handbook contains inside information and tips for getting your message across in media interviews, avoiding misquoting and misreporting and understanding media techniques and conventions such as 'off the record'. Available as a low-cost e-book. Find out more by reading an
 

 

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The Modern Presenter’s Handbook

– by Jim Macnamara
ISBN0 7248 0840 X
First published Prentice Hall Australia, 1996. E-book (132 pages).
AUD $20 for e-book

Every presenter and speaker will benefit from reading this book. As well as summarising all the tried and true tips from public speaking experts over the past 30 years, it includes guidelines and tips on using modern presentation techniques such as data projectors and multimedia. Available as a low-cost e-book. Find out more by reading an
 
 

 
 
Craft Activity Survey 
Tell us about your domestic craft activities
 
 
E-Electioneering: Use of New Media in the 2007 Australian Federal Election research study released.
 
 
• Jim Macnamara presents refereed paper at the Australian and New Zealand Communication Association (ANZCA) 2008 conference, Wellington New Zealand