(7,000 words) – by Jim Macnamara

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The term ‘new media’ is on everyone’s lips, but many are not sure exactly what it means. And few, even many in the communication field, understand the substantial changes that Web 2.0 type applications are bringing and will increasingly bring. This paper provides a detailed introduction to and explanation of new media shaping the communication environment and how they will change the media, business and public relations. It includes substantial references and a list of useful and interesting Web sites.