Claims that it was the “YouTube election” have been shown to be greatly exaggerated, but the November 2007 Australian Federal election was one of the first in the world to feature new Web 2.0 media and showed a landmark shift in the public sphere of political debate. Dr Jim Macnamara, in his role as Professor of Public Communication and Director of the Australian Centre for Public Communication at the University of Technology Sydney headed a research study of use of various new media by politicians, political parties and political interest groups in this election and authored a 70-page report that is available free of charge.